Gone are the days when you’d have to turn to page 3 and check photos of socialites to know the latest trends. Fashion is no longer restricted to celebrities or actors. Young Indian bloggers have taken over the internet with their fresh sense of style. With a boom in social media, they’re able to reach thousands of millennials through innovative photos and videos on Instagram.
We’ve handpicked 7 popular bloggers who are followed and looked to for style advice (in no particular order):
1. Shaurya Sanadhya
This humble blogger showcases the latest trends in both, western and traditional outfits. She has a strong following of 250k on Instagram, and for good reason. She has a great sense of style that is chic, yet comfortable and wearable.
2. That Boho Girl
Also a popular YouTuber, Kritika Khurana aka That Boho Girl has a following of around 452k on Instagram. As the name suggests, she’s all about casual boho style inspired by trendy, wearable fashion.
3. Pocket Stylist
With a following of 20.5k, Anushka Mulchandani is a fashion blogger cum fitness freak. From clothes to cosmetics to jewellery, she covers a range of beauty and style features. Her blog is all about edgy, experimental fashion so if that’s your thing, don’t forget to follow her on Instagram.
4. Santoshi Shetty
An architect by profession, a fashion blogger by choice — that’s Santoshi Shetty for you, with an Insta following of 293k. You may go through her profile for some high street fashion. Oh well, looks like she’s fond of food too, as is evident from her posts. She is based out of Mumbai.
5. House of Misu
Mitali and Summaiya are the fashion duo behind House of Misu. Theirs is among the oldest blogs, existing since 2009, with around 120k followers. They have something on offer for both, western and ethnic wear lovers. If you are looking for some exquisite traditional jewellery, you may choose to go through their page too.
6. Aashna Shroff
This young lady is all about ‘the good life’! She knows her brands and her brand of personal style all too well. With a following of 393k on Instagram, this Mumbai blogger is the one to follow for all kinds of OOTDs — from the basic college look to a glam party night.
Plus-size fashion blogger, Ragini R, could teach you how to make curvy look chic! She has a following of 15k on Instagram and her strong following is a proof that you don’t need a perfect bod to become a style icon. She loves vintage fashion and has no qualms getting clicked in lingerie, all in support of #FatPositivity. Way to go, girl!
Follow these bloggers for your daily dose of style. Did we miss your favourite fashionista? Tell us in the comments below.
Image Credit: PocketStylist, ThatBohoGirl, Shaurya Sanadhya
A wife, a mother and a blogger and has gradually managed to handle all three together (though not without coffee). Shilpa is keen on pursuing her lost dream of becoming a writer. She likes to eat and wants to reduce at the same time.