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Collectors’ Corner: Message In The Tee



Collectors’ Corner: Message In The Tee

Shopping for the coolest t-shirts made in India and sold online

T-shirts, like denims and despite all efforts, continue to be more of a platform for making a personality statement than flaunting a trendy fashion. Once upon a time we’d have to queue up in such dubious places like Palika Bazaar in Delhi to find (literally) underground band tees, but all that has changed. Continuing with the Collectors’ Corner series, here’s where you can shop for controversial t-shirts in a respectable way…


This Chennai-based design collective insists on and sells ‘Indianised’ tees, featuring such traditional heroes as Karna (the mythological one), Rajnikant, Batman and the Hulk. Being a South Indian brand there’s a special ‘Tamil’ section too. We like the descriptions they’ve put together for the designs as well.


It’s easy to get lost on this Bangalore-based startup’s website full of artistic promise. Cupick bridges the gap between independent artists and fanatic collectors by offering an overwhelming number and kinds of artworks on a variety of merchandise including tees.

Kulture Shop

Kulture Shop is based out of Bombay with a studio outlet in Bandra, though they take online orders too. They have over 40 graphic artists collaborating on the artworks, and the look is positively kitsch.

Haul Apparel

A clothing brand that focuses on subcultures, Haul Apparel is very street art. Not only are the designs distinctly unique, they can also be had on flannel shirts, long-sleeved tees, sweaters and tank tops. And, if you like, lungis too!

Bombay Trooper

Founded in 2013, Bombay Trooper has fast become a niche brand with a decent following. We love their Tee Search feature, which suggests designs on the basis of how you are feeling (anti-social, drunk, creative, flirty, girly and more), where you are going and what you love. The Couple Shirts are real cool too.


A truly ‘independent’ label, Bombay-based Redwolf deals its designs with panache. Besides designs from indie artists, they also stock a wide range of official merchandise of, amongst much else, DC, Marvel and Better Call Saul. Taking it to the next level, they also offer a loyalty program that lets you win rewards and make some dosh helping them in promotion too.


We all know the riotous comedy collective All India Bakchod. Here you can buy their official merchandise which will guarantee not just stares but some fights on the road too. Think stuff like “Your baby is an a***ole” (without the asterisks).

Image Credit: Clinger




Mineli Goswami is a 24-year-old Assamese-East Indian, which usually translates into pretty good weekend feasts. When she’s not at her desk struggling with poetry – more often than she’d like – she’s seen wasting time on an assortment of things such as lugging an antique SLR, breaking nails climbing boulders, and chasing turtles. She’s graduated in history and has an unofficial PhD in Bandra-style jiving.

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